WE CONNECT YOU TO YOUR STAKEHOLDERS.

Staying nimble, relevant and ready for what’s around the corner is crucial to creating communications strategies that reflect the fast-changing world of education and work. With unparalleled expertise in these areas, and with the right relationships in place, we help our clients stand out and connect to their audiences in powerful ways.

Our Services

  • Have a big idea, but not sure where to begin to make it a reality? We’ll work with you to create impactful go-to-market strategies, define your value proposition and identify potential outcomes for your projects from start to finish. From there, we put your stories in front of key contacts — whether that’s a journalist, an influencer or a cross-sector partner eager to share your news with their networks.

  • With far-reaching connections across the education, workforce, technology and philanthropy landscape, it’s easy for us to identify the needs of your key stakeholders. We provide critical insights and big-picture context on the latest industry issues to ensure you’re at the forefront of what’s happening and have relevant opportunities to engage the people in your corner who understand and support your vision.

  • With an eye on the latest trends, we create clear and compelling content that your audiences want to read, share and amplify — including engaging blog posts, announcements, insights, social media toolkits, website copy, graphics and other written materials.

  • We develop strong digital-first strategies that optimize the best channels for your outreach goals and create bold online content that elevates your top initiatives and engages different audiences. We also help manage your organizational channels and enact targeted plans to grow your social presence and engagement online.

  • A memorable speaking engagement or well-placed op-ed can humanize complex issues, raise your brand’s visibility and build community. We regularly develop thought leadership and industry positioning strategies for clients, including crafting content for external outlets, identifying speaking and sponsorship opportunities and providing select event management support.

Hear from Our Clients:

“At GitLab Foundation, we care about outcomes above all — and SINA has turned around our communications practice and delivered outstanding results. SINA has helped position the foundation as a recognized leader and innovator in philanthropy and economic opportunity. Our communications strategy has become more focused, our content development is high-quality, and our brand awareness and engagement have more than tripled — leading to an influx of exciting new grantee and funder relationships. We recommend them to any organization that wants to develop a unique voice with a highly collaborative and strategic partner.”

— Ellie Bertani, CEO, GitLab Foundation

“As a start-up initiative at the intersection of workforce development, education, technology and philanthropy, the SkillsFWD team values SINA as the ideal partner to address our intricate communication needs. We are consistently impressed with their work — and their approach blends strategic insight with innovative thinking, ensuring our digital presence is visually compelling and aligned with our mission and values. SINA has earned our full confidence, consistently exceeding expectations and delivering outstanding results. They have grown from strategic partners to integral members of the extended SkillsFWD team.”

— Dawn Karber, Executive Director, SkillsFWD