Your embedded,
strategic thought partner.

  
  We help organizations 
  
    build the future of learning and work.
  
    connect to their stakeholders.
  
    develop engaging content.
  
    stand out in crowded rooms.
  
    create captivating brand identities.
  
    turn big ideas into reality.

Who We Are

SINA helps organizations imagine, build and communicate new systems for economic and social mobility that match the complexity and urgency of our times.

We're living through a period of systemic upheaval, as the familiar pathways people once took to access quality education, build meaningful careers and achieve financial stability are eroding faster than new ones can take their place. Simultaneously, traditional top-down communications approaches fail to produce the narrative impact necessary to activate key stakeholders and scale innovative ideas.

SINA believes a different kind of client partnership is needed to drive measurable change — a partnership that is holistic, embedded and built around the full complexity of the problems we are trying to collectively solve.

Our Approach

Abstract blue-toned silhouette of a figure, representing SINA's mission to help organizations navigate systemic change in education and economic opportunity

Strategy and Communications for Changemakers

SINA helps organizations in the learning and workforce ecosystem connect with the right stakeholders, develop incisive strategies and execute those strategies with rigor and flexibility. Our partnerships are built to continuously adapt to our clients’ needs and broader shifts within the space. Here’s a snapshot of our services:

Idea and Initiative Incubation and Launch

We springboard programs that drive cross-industry change, from ideation through launch.

Digital and Social Channel Management

We deepen audience engagement, building influence among cross-sector communities.

Strategic Communications Consulting

We clarify complex ideas and develop communications strategies for maximum impact.

Industry Positioning and Stakeholder Management

We position our clients as leading voices in learning, social impact and the future of work.

Content Strategy Development and Creation

We move key stakeholders to action through multi-channel content strategies.

Brand Identity and Design Development

We build credible, recognizable visual identities and platforms that cut through the noise.

Hear From Our Clients

Testimonials

Isaac Agbeshie-Noye, Director, Foundation Programs

“SINA has been a strategic partner to SHRM Foundation at a pivotal moment for skills-first strategies. From thought leadership to conference presence to employer storytelling, they've helped us build a body of work that moves the conversation and catalyzes action.”

Ellie Bertani, CEO, GitLab Foundation

“At GitLab Foundation, we care about outcomes above all — and SINA has delivered outstanding results. SINA has helped position the foundation as a recognized leader and innovator in philanthropy and economic opportunity, which has led to an influx of exciting new grantee and funder relationships. We recommend them to any organization that wants to develop a unique voice with a highly collaborative and strategic partner.”

Mitchell Stevens, Professor, Stanford University, Convener of Learning Society

“When we began working with SINA, Learning Society was a nascent idea shared among a small group of wonks. Today it’s a highly global initiative with real momentum — in no small measure because of the identity, narrative infrastructure, content and positioning that SINA brought us. They are nimble, canny, can-do — and SMART.”

Desiree Jewell, Chief Marketing Officer

“The entire SINA crew seamlessly operates as a virtual extension of our SkillUp Coalition marketing team, bringing not only deep industry expertise, but also project execution excellence. What truly sets them apart is their depth of workforce development subject matter expertise. They bring a nuanced understanding of our industry, audience and market landscape, which shows up in the quality of their insights, messaging and strategic recommendations. Their genuine passion for our organizational success makes them not only brilliant communication partners, but some of my favorite humans.”

Scott Cheney, CEO

“Credential Engine's work sits at the intersection of policy, technology and workforce practice, which makes communicating about it genuinely hard. SINA has become an essential partner in making our work more accessible. They take the time to deeply understand our niche and bring the editorial instinct to translate complex technical work into clear language that resonates with the audiences who need to act on it. The result is content that's both rigorous and engaging.”

Portia Pratt, Senior Policy Analyst

“Managing communications for the State and Local EV Workforce Collaborative meant working across the National Governors Association, National League of Cities, co-chairs, working groups and a wide range of external stakeholders — all of whom had different roles, priorities and expectations. SINA understood that complexity from the start. They brought both the strategic instinct to navigate competing goals and the storytelling craft to translate work into content that resonated with very different audiences.”

Dawn Karber, Executive Director

“As a start-up initiative at the intersection of workforce development, education, technology and philanthropy, the SkillsFWD team valued SINA as the ideal partner to address our intricate communication needs. We were consistently impressed with their work, which blended strategic insight with innovative thinking. They earned our full confidence, consistently exceeding our expectations and delivering outstanding results.”

See Our Work

Your embedded,strategic thought partner.

We help organizations build the future of learning and work. connect to their stakeholders. develop engaging content. stand out in crowded rooms. create captivating brand identities. turn big ideas into reality.