WE TURN STRATEGY INTO ACTION.

SINA is a rapidly growing strategy and communications agency that supports funders, innovators and organizations working to improve people’s lives through education and economic opportunity.

Like our clients, we know the ways we consume and connect with information are drastically changing. To reach today’s audiences in the right places you can’t rely on a checklist of PR tactics that may have worked years ago — your communications strategies must prioritize innovation, agility and creativity.

With a deep knowledge of the social impact space, it’s easy for us to jump in, look at projects from all angles and connect the dots. We won’t shy away from telling you when something isn’t working or leading you astray. Being candid and collaborative is important to us — it’s why our clients see us as trusted advisors and want us on their most forward-thinking and important projects.

Our Services

  • Have a big idea, but not sure where to begin to make it a reality? We’ll work with you to create impactful go-to-market strategies, define your value proposition and identify potential outcomes for your projects from start to finish. From there, we put your stories in front of key contacts — whether that’s a journalist, an influencer or a cross-sector partner eager to share your news with their networks.

  • With far-reaching connections across the education, workforce, technology and philanthropy landscape, it’s easy for us to identify the needs of your key stakeholders. We provide critical insights and big-picture context on the latest industry issues to ensure you’re at the forefront of what’s happening and have relevant opportunities to engage the people in your corner who understand and support your vision.

  • With an eye on the latest trends, we create clear and compelling content that your audiences want to read, share and amplify — including engaging blog posts, announcements, insights, social media toolkits, website copy, graphics and other written materials.

  • We develop strong digital-first strategies that optimize the best channels for your outreach goals and create bold online content that elevates your top initiatives and engages different audiences. We also help manage your organizational channels and enact targeted plans to grow your social presence and engagement online.

  • A memorable speaking engagement or well-placed op-ed can humanize complex issues, raise your brand’s visibility and build community. We regularly develop thought leadership and industry positioning strategies for clients, including crafting content for external outlets, identifying speaking and sponsorship opportunities and providing select event management support.

Our Partners

SINA collaborates with a range of leading funders, nonprofits and companies to develop, launch and scale projects at the forefront of capital, economic opportunity and the future of work. Some of our partners include: